SomaDetect Wins $1million Grand Prize at 43North Business Competition

October 6, 2017 | by: Heather Boyd-Kinnie

SomaDetect wins $1million Grand Prize at 43North Business Competition in Buffalo

On October 6, 2017, SomaDetect, a new company from Fredericton, New Brunswick, with co-founders Bethany Deshpande (no relation to Desh) and Nicholas Clermont, won the Grand Prize of $1million at 43North in Buffalo, New York. They were competing against 16 companies, only two of which were from Canada. As the winner, this means that they will also have incubator space, and expert mentorship with access to resources, infrastructure, and connections as they work to grow their company.  SomaDetect provides an in-line sensor that “helps make better milk by knowing what’s in the milk of every cow at every milking.” With no chemicals or milk loss, the analytics provide every critical indicator of dairy quality quickly and accurately.

SomaDetect is a #PDCchangemaker company, having received Catalyst Funding and mentoring through the Pond Deshpande Centre as well as being a graduate of our B4C Social Venture Accelerator.

Nicholas and Bethany moved to New Brunswick from Quebec in June of 2016 when Nicholas accepted an opportunity to run a unique pilot program for SHAD students and youth engagement at the PDC.  Bethany, with her new PhD from Laval University, later accepted a position as Community Engagement Coordinator at the New Brunswick Social Policy Research Network.

With its robust entrepreneurial ecosystem, New Brunswick, Canada is a perfect place to test innovative ideas and to start a business.  Bethany had been thinking about opportunities to test out a patented device that her father had invented. Nicholas, an engineer and university instructor, whose career path focused on design thinking, has a passion for entrepreneurship and innovation.  With their move to our province and with their backgrounds, it was just a matter of time before this business idea was going to be validated in the market, SomaDetect would be founded in New Brunswick, and they would leave their jobs to pursue this business full-time.

At the Pond-Deshpande Centre, we could not be prouder of Bethany and Nicholas. We congratulate them on their well-earned success, and can hardly wait to see what the future will bring for them and their company.

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